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A view of Storefront, 2007, a project at The Fabric Workshop and Museum 1222 Arch Street location, 2007.
A view of Storefront, 2007, a project at The Fabric Workshop and Museum 1222 Arch Street location, 2007.
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Mark Bradford:

Storefront

May 9, 2007–Fall 2007


The Fabric Workshop and Museum (FWM) is pleased to present a new installation on view in FWM's storefront windows at 1222 Arch Street: Storefront by artist-in-residence Mark Bradford in collaboration with Juan Carlos Avendaño and FWM. The installation consists of photographic images printed on static cling film-laminate stock and adhered to the finished windows of 1222 Arch Street. These images create the illusion of an interior space under construction with unfinished wooden beams and a roofless structure open to the sky. Storefront is the fourth in a new exhibition series featuring site-specific works by contemporary artists created in collaboration with The Fabric Workshop and Museum at 1222 Arch Street. The exhibition is on view through 31 August 2007.

Born and raised in Los Angeles, Mark Bradford, artist and professional hairstylist, is best known for his large scale paintings/collages covered in singed perm papers collected from his family's beauty salon and scraps of posters from local billboards. These collages have often been compared to the view of the Los Angeles city grid from above. The urban landscape, especially his own neighborhood, South Central L.A., is Bradford's primary source of artistic material, as well as his subject and inspiration. Juan Carlos Avendaño is a photographer whose work also explores the urban landscape of L.A. He is best known for his portraits of Los Angeles residents in their urban environment.

Bradford and Avendaño were inspired by a new city, Philadelphia, to create Storefront, which is the third collaboration between the two artists. The work is a comment on the urban experience as well as a part of the city at a very basic level: street level. Both artists are interested in exploring the factors that shape the urban landscape including the "informal economy" (the economy that consists of the unregulated transactions that are common among those who work in the service industry, including hairstylists). They see the urban landscape as a place full of messages, some of which are meant to be read by the general public and others that are coded and intended for a specific audience. Storefront is intended, in the artists' own words, "to create a faux reality... which bleeds into the reality of urban space" allowing the viewer to reflect on "the increasingly rapid ways in which public space is constantly being designed, defined, erased, and built again."



Bio
Born 1961, Los Angeles. Lives and works in L.A.
Mark Bradford received a BFA (1995) and MFA (1997) from the California Institute of the Arts in Valencia. He is the subject of a major museum survey, organized by the Wexner Center for the Arts, which has traveled to the Institute of Contemporary Art in Boston, the Museum of Contemporary Art in Chicago, the Dallas Museum of Art, and is currently on view at the San Francisco Museum of Modern Art. Additionally, Bradford has participated in Prospect.1, New Orleans, Louisiana (2008-9); the 55th Carnegie International, Pittsburgh, Pennslvania (2008-9) the 27th Bienal de São Paulo (2006); the Whitney Biennial (2006); and the Busan Biennial, South Korea (2006). He is the recipient of several prestigious grants and awards, including a MacArthur “Genius” Grant (2009); The United States Artists Fellowship (2006); the Bucksbaum Award, Whitney Museum of American Art (2006); the Louis Comfort Tiffany Foundation Award (2003); and the Joan Mitchell Foundation Award (2002).